VIDEO: Has Sainsbury’s won the battle of the Christmas TV ads? (Mog, Gog, Magog)

Cat beats Christ. As cat shows it’s inevitable destruction, people blind from the truth celebrate to the end, as ‘humanity’ brings everyone together.

Sainsbury’s has revealed the much-loved children’s book character Mog as the star of its Christmas campaign set to up the stakes in the battle for hearts  – and spending. MORE